Kylie Jenner’s Prominence On Social Media
Celebrities influence on social media should not be underrated. This is because of the follower base they have. For example, Kylie Jenner tweet against Snapchat, facilitated losses that amounted to billions of dollars in a period of one month.Regardless of it being a planned move or not, thousands of people liked the post. Below are some of the ways in which Kylie Jenner uses her marketing power.
She uses the influence by promoting products or companies. Before the tweet that Kylie Jenner posted, Snapchat losing billions was apparent just that the stakeholders were unable to see it. This can be accredited to how a large number of users were abandoning the platform to other competitive social media platform with the same concept.Thus her tweet only brought the matter into light. This, therefore, serve as an indicator to social media companies to depend on celebrities and endorse them because of the play a significant role to their users.By Supporting these celebrities will translate to endorsing the public.
Kylie Jenner marketing power on social media can be accredited to cosmetics success. US Presort findings show that a higher rate of consumers do comprehensive research on a product online before they decide to use that brand. On the other hand, when it involves a celebrity to promote a certain brand, their fans and other people will develop trust toward that product and use it which will make it prosper. Hence Jenner’s make up trademark name achieved millions in a period of not more than two years. Therefore having celebrities like Kylie Jenner promoting a product will, in turn, bring more people who follow her to use that product. The success Jenner has attained in cosmetics can be credited to they are produced in fewer numbers for key cosmetics line Jenner utilized the fame from Forbes to her advantage as it helped her a lot while opening the cosmetics business.
As both a mother and a businesswoman, Kylie uses her skill s to show that women can achieve a lot also in the society. From the time she was young, being a successful businesswoman to Jenner did not concur well and that such women are unable to raise a family.She Therefore uses her social media success to prove this stereotype wrong. Through the cosmetics business, she makes products that focus mainly on mothers because she will become one soon. However brands contribute majorly in relation to forces from outside and growth, Kylie Jenner’s audience has not been affected hence interesting even after she decided to focus on mothers.This has really contributed to a major cosmetics Boost as there are brands that are baby-inspired products for mothers.